Create a Winning Marketing Plan

Follow these steps to build a time tested and innovative marketing plan for your roof coating business:

1. Define your target audienc

1. e: Identify who your ideal customer is and what their pain points are when it comes to roof coating services.

1. Conduct market research: Look into your competitors and find out what they are doing in terms of marketing, what works and what doesn’t work.

1. Determine your Unique Selling Proposition (USP): What sets you apart from your competitors? What makes your roof coating services unique? This will be the foundation for your marketing message.

1. Define your marketing goals: Identify what you hope to achieve with your marketing plan, for example, increasing brand awareness, generating leads, or boosting sales.

1. Determine your budget: Based on your marketing goals, determine how much you can afford to spend on marketing.

1. Create your marketing mix: Decide which marketing channels to use, including offline and online options such as:

• Social media advertising

• Local print advertising (e.g. in local newspapers or magazines)

• Referral marketing

• Content marketing (e.g. blog posts or videos)

• Direct mail (e.g. flyers or postcards)

1. Execute your plan: Start implementing your marketing mix, and make sure to track your results.

Innovative ideas:

• Offer free roof inspections and provide a report with recommendations to homeowners.

• Use aerial drones to capture footage of your work, then share it on social media and your website.

• Partner with other contractors or service providers to cross-promote services.

• Provide educational resources for homeowners, such as a guide to roof coating services, to help them make informed decisions.

1. Review and adjust: Regularly evaluate your marketing results and adjust your plan as needed to ensure you are meeting your goals.